Clik here to view.
Say Hello to Healthy Skin with RMS Beauty's Kind To Biome Certified Primer
RMS Beauty's ReEvolve Radiance Locking Primer is now officially certified as "Kind to Biome" by the Kind to Biome certification program. This seal of quality means that the product has passed...
View ArticleClik here to view.
Let The Sun Shine In: An Interview with the Founders of Dôen
Our exclusive makeup set with DÔEN was born out of mutual admiration and a shared love of community. In fact, our founder and master makeup artist Rose-Marie Swift is a longtime fan of the Los...
View ArticleClik here to view.
Find Your Perfect Coverage: The Ultimate Guide to Choosing the Right Foundation
Are you struggling to find your perfect foundation? Well, if RMS Beauty founder, master makeup artist Rose-Marie Swift is known for one thing, it’s for creating really beautiful skin. From her...
View ArticleClik here to view.
A Clean Sweep: Apply Your Blush Like A Pro
When it comes to blush application, master makeup artist Rose-Marie Swift keeps it simple. Her number one rule of thumb: “Always apply your blush above the nostril line to give the face a lifting...
View ArticleClik here to view.
Lip Balm, Lip Gloss, or Lipstick? Find The Right Lip Look To Match Your Mood.
Everyone needs a lip wardrobe, depending on your mood. And we’ve made it easy to care for and dress your lips for any occasion. Discover the lip products, adored by MUAs and Beauty Editors: Tinted...
View ArticleClik here to view.
The Revolutionary Skincare Ingredient Behind SuperNatural Radiance Serum SPF 30
It took RMS Beauty founder and master makeup artist Rose-Marie Swift 14 years to develop a clean sunscreen that was up to her standards. Enter SuperNatural Radiance Serum, a broad spectrum, non-nano...
View ArticleClik here to view.
3 Ways To Instantly Boost Your Radiance with SuperNatural Radiance Serum,...
It’s officially summer, and we’re all looking to put our best face forward with clean, naturally glowy skin to pair with our sunny day style choices. Now that our first-ever SPF product, SuperNatural...
View ArticleClik here to view.
There’s A New ReDimension In Town: Learn How Our New ReDimension Luminizer...
If you know anything about our founder and master makeup artist Rose-Marie Swift, you know she tends to prefer cream color when it comes to blush, luminizers, and bronzers. Take her cult classics...
View ArticleClik here to view.
The Lip-Loving Ingredients That Put the Serum in Legendary Serum Lipstick
Inside every click of our new Legendary Serum Lipstick is an ultra-hydrating formulation that saturates lips in cool, long-lasting, deeply pigmented color. That formula, a true first-of-its-kind,...
View ArticleClik here to view.
Innovation Spotlight: Meet Legendary Serum Lipstick
“What I love about this formula is not only is it so unique and special, the application is perfect—it leaves no trace of creasing or separation.” -- Rose-Marie Swift, RMS Beauty Founder and Master...
View ArticleClik here to view.
Get Lola Tung’s Romantic Fall Look in 4 Simple Steps
If there’s anything we’re seriously into, it’s a paired down romantic power look that makes you feel like an absolute icon—while loving your skin. That’s why we were so honored when actress and model...
View ArticleClik here to view.
How to Get the Viral Espresso Makeup Trend
Move over, latte makeup. As we’ve seen on TikTok this holiday season, it’s all about the espresso makeup—and we’re totally here for it.Espresso makeup is similar to the creamy browns and golds of latte...
View ArticleClik here to view.
The Best Holiday Bundles for Every Look
The Best Holiday Bundles for Every Look The holiday cheer is finally here, and at RMS, we couldn’t be more excited. That’s why we put together our Holiday Hub, which features everything from fresh...
View ArticleClik here to view.
How to Get Rid of Dry Chapped Lips in the Winter
Winter is here, and that means dry, chapped lips that will not go away. That’s why this year, we launched Lipnights, your new BFF when it comes to ditching the flake and ringing in the moisture. Why...
View ArticleClik here to view.
How to Pick the Perfect Red Lip
Just like a little black dress or the perfect pair of worn-in jeans, a red lipstick is a classic must in every single woman’s wardrobe. But picking the perfect red lipstick can be hard, especially when...
View ArticleClik here to view.
A Beginners Guide to Using Makeup Brushes: What You Need to Know
If you’re a fan of RMS, you know our founder, Rose-Marie Swift, is a fan of using her fingers to apply makeup. For concealer, shadows, cream blush and more, she loves to use her fingers because of the...
View ArticleClik here to view.
Tati Westbrook’s Primer: What You Need to Know About the Tightenyl Formula...
You know her. You follow her. You love her. Tati Westbrook is a makeup influencing icon, and for good reason. Tati Westbrook (also known as @glamlifeguru on Instagram and just Tati on YouTube) is a...
View ArticleClik here to view.
10 Expert Tips for Healing and Preventing Dry Skin in the Winter
It’s winter, and no matter where you are, the temps are dropping. Chilly, harsh winds, close-to-no humidity, and super dry, coupled with indoor heating and the constant fluctuations in temperature, can...
View ArticleClik here to view.
5 Reasons You Need a Face Makeup Primer
At RMS, we’re often asked why you need a face primer, and if it’s even necessary. We get it; what’s the point of using something that, oftentimes, you can’t visibly see? But the secret to achieving a...
View ArticleClik here to view.
How to Choose the Best Eyeshadow for Your Skin Undertone
Picture this: it’s a Friday night and you’re doing your makeup to go out. Your foundation? On lock (thanks to our ReEvolve Radiance Locking Primer, of course). Your contour? Perfection (again, it...
View ArticleClik here to view.
A Master Makeup Artist’s Guide to Valentine’s Day Makeup
Well ladies, it’s that time of year again. Boxed chocolates are in the shape of hearts, roses by the dozen are at every grocery store around, and shades of pink and red are pretty much everywhere. But...
View ArticleClik here to view.
5 Things You Need to Know About Kakadu Plum
In the world of clean beauty, it seems like there’s always a new “it” ingredient—coffee for scrub, rose for just about everything, walnuts for exfoliation, goat milk for calming, turmeric for...
View ArticleClik here to view.
Introducing RMS Skincare
For years, Rose-Marie Swift, our founder and master makeup artist, has been asked the same few questions over and over—whether in interviews, on TikToks, on Instagram, or even on set. The questions...
View ArticleClik here to view.
The Difference Between Vitamin C & Kakadu Plum
In the land of clean beauty and skincare, we like to say that potent ingredients reign supreme. And when we talk about potent ingredients that really, truly work, we’re usually talking about the...
View ArticleClik here to view.
The Best Makeup & Skincare Routine for Dry Skin
We’ve all been there. You’ve followed an influencer or a celebrity makeup tutorial, bought all the products, and, upon applying, very quickly realized they’re not doing what they did for them. Your...
View ArticleClik here to view.
The Best Makeup & Skincare Routine for Combination Skin
Ahh, welcome to the Combo Club. Here, your forehead is shiny, your cheeks are dry, your chin can get acne and blackheads, and your nose…well, sometimes it’s oily and sometimes it’s dry. At some points...
View ArticleClik here to view.
The Best Makeup & Skincare Routine for Oily Skin
We know the drill. You’re taking a selfie with friends, super psyched to be out at dinner having a blast, and when you look at your photo, you see it. The reflective glare on your forehead. Your chin....
View ArticleClik here to view.
How to Celebrate International Women’s Day, According to the RMS Team
RMS is all about you. And while our name technically stands for Rose-Marie Swift—our founder and master makeup artist—we like to say it also stands for “radiant. magnificent. strong.” Because that’s...
View ArticleClik here to view.
An Interview With Makeup Artist Renata Helfman, Founder of Lipstick Angels
It’s officially International Women’s Day, and the UN theme this year is “Invest in Women, Accelerate Progress.” As a female-founded brand, investing in others isn’t at all a foreign concept to us. We...
View ArticleClik here to view.
Kind to Biome Certified: The Best Way to Treat Your Skin Well
If you’re anything like us, you’re into trends. Wellness trends, beauty trends, fashion trends. We’ve seen them all, and sure, we’ve indulged in a few, as well. But one of the most important things...
View Article
